AllCore360 exists to empower patients, athletes, seniors, and everyday individuals to train their core muscles for improved performance and recovery in a new, more efficient way.
Project Brief:
Zorzi Creative was hired to produce and direct a 30-second commercial spot to highlight the AllCore360 machine and its capabilities.
The Challenge:
AllCore360 wanted to show different types of individuals– from all walks of life– using the machine. We accomplished this by traveling to multiple locations in one day to get all of the content efficiently and effectively.
The AllCore360 machine needed to be shown in a way that highlighted the unique qualities of the machine in action. To do so, we made sure to capture a wide variety of shows that would emphasize the amazing quality of the product.