The Chick-fil-A® Leadership Development Program (LDP) exists to accelerate growth in talented, driven leaders through dynamic business experiences.
Project Brief:
One of our agency partners, Apple Box, reached out to us to help brand the 2022 Chick-fil-A LDP Conference.
The Challenge:
The 2022 event was hosted in Atlanta, GA at Truist Park, home of the Atlanta Braves. Because of the baseball aesthetic, the client was looking for a subtle nod to the sport while staying within the Chick-fil-A brand guidelines.
- Client: Chick-fil-A + Apple Box
- Date: May 2022
- Category: Event Design
Rather than go for an outright baseball theme, we decided to explore a modern, more minimal theme with bold colors that catered to the majority younger demographic in attendance. We leaned into the bold Chick-fil-A red brand color and paired it with classic black and white photography.
One of our favorite design elements of the conference was the trading cards we custom-designed for each attendee. The goal was for attendees to meet other program participants, swap cards, and create authentic connections over the 3-day event. The cards featured “stats” about each attendee, such as where they grew up, the number of months they’ve worked at Chick-fil-A, their favorite menu item, and more.
Testimonial
Joseph Estes, Apple Box:
“We have worked with Zorzi Creative for brand and event static assets, PowerPoint and Keynote template design, and on-site PowerPoint operation for very high-profile corporate accounts– their work is always perfect.”
