The Chick-fil-A® Leadership Development Program (LDP) exists to accelerate growth in talented, driven leaders through dynamic business experiences.
One of our agency partners, Apple Box, reached out to us to help brand the 2022 Chick-fil-A LDP Conference.
The 2022 event was hosted in Atlanta, GA at Truist Park, home of the Atlanta Braves. Because of the baseball aesthetic, the client was looking for a subtle nod to the sport while staying within the Chick-fil-A brand guidelines.
Rather than go for an outright baseball theme, we decided to explore a modern, more minimal theme with bold colors that catered to the majority younger demographic in attendance. We leaned into the bold Chick-fil-A red brand color and paired it with classic black and white photography.
One of our favorite design elements of the conference was the trading cards we custom-designed for each attendee. The goal was for attendees to meet other program participants, swap cards, and create authentic connections over the 3-day event. The cards featured “stats” about each attendee, such as where they grew up, the number of months they’ve worked at Chick-fil-A, their favorite menu item, and more.
Joseph Estes, Apple Box:
“We have worked with Zorzi Creative for brand and event static assets, PowerPoint and Keynote template design, and on-site PowerPoint operation for very high-profile corporate accounts– their work is always perfect.”