As part of Rank Studio’s partnership with Delta Air Lines, our team was tasked with promoting the launch of a new uniform collection created by fashion designer Zac Posen.
We had to find creative ways to highlight Delta Air Lines employees in their natural work environment while providing production-value photography.
Zorzi Creative traveled to different cities across the country to photograph the uniforms on a select number of Delta’s 64,000 employees across multiple departments. We emulated the departments’ typical work environments to show a wide range of diverse roles within the new uniforms.
Our photos were pushed to major publications, such as the New York Times, and have been used in various internal and external marketing projects. These photos have also been printed in large format across the Hartsfield-Jackson Atlanta International Airport.